What is Mobile Advertising?

What is Mobile Advertising?

As technology has evolved over the last three decades, so too has the world of advertising evolved. Within the last ten years, this joint evolution has given rise to mobile advertising. In a world where customers spend a large amount of their time on their...
What is a Conversion Funnel?

What is a Conversion Funnel?

A conversion funnel, also known as a sales funnel, is a term used to describe the different stages of a buyer’s journey until taking a desired action (i.e. conversion). It is the job of every business owner, whether they hire outside help or do the work in-house, to...
5 Effective Ways to Use Videos on Your Website

5 Effective Ways to Use Videos on Your Website

This month, we’ve already discussed the reasons why you should consider incorporating videos into your website. Videos can help you to share a story, keep visitors on your website longer, build customer trust, and more. But how and where should you add videos to your...