What is a Digital Agency & What Can They Do For My Business?

Feb 17, 2022 | Uncategorized

There are two different ways that businesses can handle digital marketing campaigns. They can either hire an in-house team to handle the day-to-day tasks of campaign building and maintenance, or they can hire a digital agency to handle everything for them. Some businesses even opt for a combination of these two approaches. But what is a digital agency, and what can they do for your business?

What is a Digital Agency?

A digital agency is a business that focuses on building, monitoring, and optimizing marketing campaigns for other companies. Most offer a variety of digital marketing options that work to promote your products or services, build social audiences, and generally grow your business. Agencies work with clients across industries, providing personalized solutions for each based on their goals.  

What Services do Agencies Provide?

A quality digital agency should be comprised of a team that specializes in managing modern digital marketing campaigns. Digital marketing is much different than print and billboard ads, and as such requires the right knowledge to build and execute effectively. There are many different services that agencies can provide, including: 

Strategic Services

  • Market research
  • Competitor research
  • Marketing strategy
  • Brand messaging
  • UX consulting

Marketing Services

  • Content creation
  • Branding
  • Digital marketing campaigns
  • Paid media
  • Lead generation
  • SEO

Design Services

  • Website design
  • UX design
  • UI design
  • Graphic design

Development Services

  • Website building
  • Website maintenance
  • Platform and data migration

How to Choose the Right Digital Agency

Most agencies will offer a selection of these services to suit the experience and strengths of their team, so it is important to ensure that any agency you consider working with offers all of the services that you are interested in.

Any quality agency should keep you updated on every step of the process, from brainstorming to campaign launch to the final results. It’s about more than finding someone who tells you what you want to hear. Good agencies collaborate with their clients, keep an open line of communication, optimize campaigns while they are live, address all of your questions or concerns, and provide you with reports so that you can see your ROI throughout the entire campaign.

The Benefits of Outsourcing Digital Campaigns to an Agency

For businesses that do not have an in-house digital marketing team, outsourcing your campaigns to an agency makes sense for a range of reasons. Firstly, it is much less expensive than building an in-house team from scratch. You don’t have to spend hours interviewing, hiring, and then on-boarding new employees. Secondly, you are likely to see much better results. An agency already has an existing team in place, with employees who often specialize in one area of digital marketing. This means your campaigns will be designed and monitored by someone who has specific experience in what is going to get you the best results possible. 

If you already have an in-house agency in place, you may not be happy with the results that you are seeing, or want to run campaigns that your employees aren’t well-versed in. An agency can help fill these knowledge gaps, giving you a significantly higher ROI than you would see by having the campaigns run by someone without the right training.

Looking for a Digital Agency? Gulf Coast Web is Here to Help

By advertising your businesses in our increasingly technological world, you can expose your business to an even larger audience, no matter where they are in your region or the world. Gulf Coast Web has decades of experience in managing digital marketing and web design services for business across all industries. Our staff consists of highly-trained web design and digital marketing professionals who are both passionate about their jobs and excel at what they do. And unlike many other design agencies, we have a content writer with over 10 years of experience on-staff to handle everything from website copy to blogs to social media posts. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.