Search Engine Marketing (SEM)
Search ads are one of the oldest digital marketing options out there, but that doesn’t mean they are outdated or irrelevant. Search engine marketing still remains one of the most effective ways to grow your business. With online users submitting billions of searches across the world each day, the exposure potential is nearly limitless. Google remains the world’s most popular search engine, and as such is one of the most effective places to use SEM.
The idea behind search ads is simple: you choose a set of keywords or phrases that are relevant to your business. The biggest advantage of utilizing search ads is that, unlike organic search engine rankings, you can pay to get your business name at the top of a user’s search results. When someone searches for one of these terms, your ads are triggered and can be displayed. Your search ads will also compete with other businesses that are targeting the same keywords, which means that your ad will not show up every single time. But if your ads are set up and budgeted correctly, they can easily outshine your competitors. As an added bonus, you don’t have to worry about redesigning search ads to suit different devices. They display on both mobile and desktop, no changes necessary.