This month, we’ve already discussed the reasons why you should consider incorporating videos into your website. Videos can help you to share a story, keep visitors on your website longer, build customer trust, and more. But how and where should you add videos to your website? Here are the top five most effective ways that we encourage our clients to utilize videos on their sites.
Homepage Background Video
Looking to make an instant impression on website visitors? Try adding a homepage background video. These are a great option to get the gist of your business across very quickly, appealing to visitors by showing them exactly how your product or services can solve their problems.
Background videos may not be relevant for every business, but they are an increasingly popular (and modern) way to ramp up your site. Companies that are in a competitive industry can utilize them as a way to gain an edge over similar businesses, setting your brand image apart from the rest. To ensure your video makes the biggest impact possible, make sure it is above the fold so that it is the first visible section of your homepage.
Creating content should already be a big part of your digital marketing efforts. And if you haven’t already delved into making video content, you’re missing out. Video content consistently outperforms all other forms of content. It is engaging, shareable, and educational, which makes it more than worth the investment in producing. There are many topics that can be turned into video content. From product demonstrations to reviews to webinars, the possibilities are endless.
Homepage Explainer Video
These are different from homepage background videos in a number of ways. Firstly, they go below the fold on your page, and they present a great opportunity to discuss what it is that makes your company unique. Explainer videos are typically relatively short and to-the-point, and focus on exploring the benefits of your products or services in greater detail.
Use a homepage explainer video to speak to your customers’ pain points, highlighting the ways that your product or service solve their problems. This can also be a good place to add a hook, i.e. a free trial, satisfaction guarantee, etc.
We all know that having images on your product pages is one of the easiest and most effective ways to generate leads and sales. But you can take this one step further by adding videos as well.
These days, consumers are all too often guilty of skimming or skipping text entirely, which means that they might not get more than a gist of your products or services. Users are far more likely to watch a video instead, which gives them the details they need to make a purchasing decision without expecting them to read blocks of text.
Videos communicate a lot of information in a short amount of time, keeping your audience engaged and informed no matter how short their attention span.
These days, customers are all about social proof. From social media comments to shares to posts, people like to see products or services being utilized by current customers as a way to help guide them in their buying decisions.
Using videos as storytelling is a powerful way to appeal to potential customers. Testimonials from happy customers is a wonderful tool to tell a success story about your products or services without coming off as bragging.
Reach out to regular or long-time customers to see if they would be willing to do such a video in exchange for free or discounted services. Or, have a team member regularly check social media channels for testimonials that are posted organically (not as common, but it still happens!)
Using Video on Your Website
When it comes to keeping your business modern and relevant, it’s hard to beat website videos. They’re engaging, adaptable, relevant, and can help keep you one step ahead of your competition.
If you’re looking to increase your online presence by ramping up your site with videos, we are here to help. Gulf Coast Web has decades of experience in managing digital marketing and web design services for business across all industries. Our staff consists of highly-trained web design and digital marketing professionals who are both passionate about their jobs and excel at what they do. And unlike many other design agencies, we have a content writer with over 10 years of experience on-staff to handle everything from website copy to blogs to social media posts. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.