by amanda | Jan 27, 2022 | Marketing
Whether you have an existing content marketing campaign or are considering adding one, monitoring your metrics is key to your campaign’s success. Metrics aren’t just arbitrary percentages and ratios – they tell you whether or not you’re getting enough return on the...
by amanda | Jan 19, 2022 | Marketing, Social Media
For many businesses, taking the plunge into Facebook advertising can be a hit-or-miss endeavor. If you don’t have any experience with social ads, there is a very real risk of wasting ad dollars on campaigns that don’t perform well. But with the help of an experienced...
by amanda | Jan 13, 2022 | Marketing
When it comes to cost-effective marketing tactics, it’s hard to beat content marketing, especially if you are trying to build brand awareness or a larger audience. Content marketing refers to the distribution of content via channels like your business’s website,...
by amanda | Jan 11, 2022 | Social Media
If you ask most business owners about display ads, most will automatically think of the type that are run on the Google display network. But there is another option available as well: social display ads. Companies both large and small should be seriously considering...
by amanda | Jan 4, 2022 | Website Design
Show customers your personality with a few easy-to-implement small business website techniques. When it comes to promoting your small business, you’ve hopefully already put time, effort, and an appropriate monetary investment into your website. You may have even...
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