If you ask most business owners about display ads, most will automatically think of the type that are run on the Google display network. But there is another option available as well: social display ads.
Companies both large and small should be seriously considering adding social media as a part of their digital marketing campaigns. Social platforms are some of the highest performing and most engaging advertising channels available. And utilizing advertising options on these platforms means you’re getting to combine the engaging experience of social media with the reach and effectiveness of display ads.
What is Social Display Advertising, and How Does it Work?
Social display ads are exactly what you think they are: ads that display on a social media platform. The most popular platform options are Facebook and Instagram, because they offer a range of placement options and are highly customizable both design and targeting-wise. In comparison to traditional banner ads, social display ads have higher CTRs, lower overall cost, and thus higher ROI. Businesses can also expect to see improvement in brand lift, conversions, and time on page. Most platforms offer robust reporting, which means you can easily track both basic and advanced performance metrics.
What Businesses Should Use Social Display Ads?
Nearly all businesses can benefit from a well-structured social media advertising campaign. This includes retail operations, service-based operations, entertainment venues, and more. It is often the easiest and least expensive way to dip your toes into digital advertising if you haven’t tried other tactics previously.
Why You Should Consider Social Ads
Dollar for dollar, social display ads outperform standard banner ads and generate more brand lift. In fact, social ads on average show a 50% improvement in clicks over banner ads. Businesses who utilized social ads with Gulf Coast Web also see an increase in brand awareness and audience reach.
Social media is an ever-evolving digital advertising option, which can make it difficult for businesses to run their own ads. Instead, you can trust Gulf Coast Web to run your social media campaigns for you. With over 25 years of experience in managing marketing campaigns for business across all industries, we have the knowledge necessary to build social advertising campaigns, build your audience, and increase your leads and conversions. Our staff consists of highly-trained digital marketing professionals who are both passionate about their jobs and excel at what they do. And unlike many other design agencies, we have a content writer with over 10 years of experience on-staff to handle everything from website copy to blogs to social media posts. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.