For many businesses, taking the plunge into Facebook advertising can be a hit-or-miss endeavor. If you don’t have any experience with social ads, there is a very real risk of wasting ad dollars on campaigns that don’t perform well. But with the help of an experienced agency like Gulf Coast Web, your business can benefit from the digital advertising powerhouse that is Facebook ads.
For 2022, we are encouraging our clients to utilize the 3 tactics that current social media users are engaging with.
If the last few years has taught us anything, it is that there are plenty of organizations and entities that are utilizing social media to spread false advertising and information.
People have become far more knowledgeable about spotting ads and posts that aren’t truthful. By ensuring that your ads are totally transparent, you are helping to build your reputation and are more likely to find quality leads that convert into sales. You can achieve this by highlighting your employees, talking about real customer experiences, and even linking to reviews of your products or services. Anytime you talk numbers, make sure that you have the data to back up your claims. People are far more likely to trust you if you talk results in concrete numbers, rather than using vague claims of “many” or “most.”
Use Custom Creatives
Perhaps this isn’t the most groundbreaking suggestion, but it is an important one. Too many businesses rely solely on generic stock photos for their ads. Instead, you should be utilizing custom creatives that highlight what is unique about your business, product, or service. If you are going to put the time and money into social media advertising, you need to invest in custom creatives as well.
Custom artwork, logoed images, and the like help to catch a user’s eye as they are scrolling through their Facebook feed. Studies have found that custom creatives help boost CTRs significantly over stock images, with some ads outperforming their generic counterparts by as much as 21%.
Today’s consumers care more about the hows and whys behind a business than ever before. It isn’t enough to just offer a quality product or service – people want to know who you are, what you stand for, and how you got where you are today. You can leverage this desire consumers have to build a connection to the companies they do business with by utilizing storytelling in your ads.
Stories accomplish a few different things. They resonate with audiences, appeal to the entire sales funnel, and they also help make your staff and your customers the hero. And it doesn’t have to be as difficult as you may think. Highlight an employee’s story with your company, talk about any fundraising or volunteering efforts you participate in, and share consumer stories about their experiences with your products or services. Users react best to ads that humanize your business.
Advertise With Confidence in 2022
Digital marketing has been a more volatile industry in the last two years due to shifting consumer sentiment and expectations. But with our help, your business can gain followers, build your audience, and increase leads and sales with our cost-effective social media marketing campaigns.
When it’s time for your business to build an effective and engaging social media marketing campaign, Gulf Coast Web is here to help. With over 25 years of experience in managing marketing and web design services for business across all industries, we have the knowledge necessary to build a campaign that appeals to your audience, generating you quality leads and conversions. Our staff consists of highly-trained web design and digital marketing professionals who are both passionate about their jobs and excel at what they do. And unlike many other design agencies, we have a content writer with over 10 years of experience on-staff to handle everything from website copy to blogs to social media posts. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.