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5 Ways to Get More Google Traffic to Your Website
For many, if not most, of your customers, your website is the face of your business. You’ve undoubtedly spent hours designing it to get it just how you want it – and yet sometimes you just don’t see the amount of traffic from Google that you’d like. If you want to get...
What is Technical SEO?
Technical SEO refers to optimizing the technical parts of your website to increase your rankings on search engine results pages (SERPs). It is a part of on-page SEO, which focuses on improving aspects on your website in order to achieve higher search engine rankings....
8 Reasons Why Social Media is Important in SEO
It’s no secret that Google’s algorithm is largely, well, a secret. While digital marketing pros have a pretty good idea of what the key factors are in determining rankings on SERPs, there are some factors that have marketers divided. One of those factors is how social...
What is SEM?
SEM stands for search engine marketing, and it is one of the most popular ways to market your business in today’s digital world. With tens, hundreds, even thousands of similar businesses in your region or state all vying for the same customers, making sure users find...
What is SEO?
SEO stands for “search engine optimization,” and it has been a key concern for businesses since the birth of digital marketing. Put simply, SEO is the process of improving your website’s rankings on search engines when people search for terms relevant to your products...
9 Social Media Best Practices for Small Businesses
With more than 70 percent of small businesses reporting that they use social media as a part of their digital marketing efforts, it's safe to say that it represents an important opportunity. But if you aren’t familiar with utilizing social media as a business rather...
How to Build the Best Facebook Business Page
With nearly 2 billion daily users worldwide, Facebook is still one of the most popular social media platforms in use today. A whopping 78 percent of users say that they have discovered a new product or service on Facebook, making it one of the most relevant places...
5 Ways That Website Design & SEO Work Together
When it comes to designing a website, looks aren’t the only thing that matters. No matter how attractive your website is, it isn’t going to help you perform well on SERPs if it isn’t SEO-optimized. Both design and SEO are critical in getting your website on the first...
The Top 5 Reasons You Should Consider YouTube Ads
While you may already have a search engine-optimized website, social media channels, and display or pay-per-click ads, that doesn’t mean you have maxed out on your digital advertising opportunities. With more than 1 billion people across the globe watching over 6...
Tips & Tricks for B2B Social Media Marketing
Social media isn’t just for B2C businesses – it can also be a great tool for B2B businesses as well. However, a B2B company should have very different goals in order to reach their target customers. Many B2Bs have found social media to be very effective in not only...
