For many, if not most, of your customers, your website is the face of your business. You’ve undoubtedly spent hours designing it to get it just how you want it – and yet sometimes you just don’t see the amount of traffic from Google that you’d like.
If you want to get more traffic from Google, you really need to focus on ensuring that your site is properly search engine optimized. SEO plays a huge part in your search rankings. By making sure you give it the proper attention, it can help enormously in driving Google traffic to your site, earning more leads and conversions for your business. We like to focus on 5 specific SEO techniques in order to help drive traffic.
Having quality content on your website is one of the most effective ways to help boost your SEO. Content helps to share your knowledge with users, which builds brand trust as well as traffic. Add a blog to your website, and post relevant, helpful information about your products or services, industry updates, tips and tricks, and the like. You can also add videos, infographics, and eBooks as additional, more interactive content.
By answering common questions about your industry or products, you are layering relevant keywords into your website in an organic way. You are also more likely to show up on the first page of SERPs. Content is a great way to build leads that you can nurture further into the funnel in order to get them to convert into paying customers.
Linking building plays a very important part in SEO, both driving traffic and boosting your quality score with Google. There are two different types of links: backlinks and internal links.
Backlinks are external links to your site or content from other websites. When your links are present on credible sites, this helps to increase your quality score. It shows that you are a credible source within your industry, and are thus more likely to provide quality content and products to users.
The most effective way to build backlinks is through your content. Invite other authority websites to view your content in the hopes that they will use you as a reference, or simply share your content on their site or social media pages. The more sites you can get to share your content, the more backlinks you can build.
Internal links are links on your site that take users to your other pages. Internal links help to invite users to spend more time on your site consuming your content. This longer view time sends a positive signal to Google, boosting your quality score. In turn, this helps to boost your ranking in relevant searches.
Improve Your Site Speed
Google ranks user experience as one of the top indicators of website quality. The higher your quality ranking, the higher your SERP rankings. One of the biggest indicators of user experience is your website speed: slow loading speeds often lead to a high bounce rate, which is not good for your quality score.
Site speed is one of the more difficult things for businesses to address on their own. Instead, it is better to team up with a digital agency who can recommend ways to effectively increase your site speed.
Did you know that websites with videos are 53 percent more likely to end up on the first page of search results? People love watching videos that are entertaining or informative. And as people watch these videos, they spend more time on your site, which increases your quality ranking. You can create how-tos, information videos, videos about your business’s story, and more. Just be sure that they are as clear and well-edited as possible. People don’t expect small businesses to have huge budgets for video equipment and editing services, but you should still make an effort to ensure the video isn’t shaky or grainy, and that any speech is easy to hear.
Optimize for Mobile Users
Mobile traffic accounts for over half of all website traffic, and that number is only continuing to climb. If your website isn’t optimized to be viewed on a mobile device, people are unlikely to stay on your site or convert into sales.
Mobile optimization ensures that your content displays in a way that is easy to read and engage with. It helps keep leads engaged, boosts user time on site, and provides a positive experience. It also helps indicate to Google that you care about user experience, which helps to boost your quality score and rankings in SERPs.
Gulf Coast Web is Here to Help Boost your Google Traffic
Getting your site to the first page of search results is an uphill battle. No matter whether you have tens, hundreds, or even thousands of competitors vying for those same keywords, getting to the top of the SERPs takes time and commitment to proper digital marketing techniques. The best way to speed up this process is to enlist the help of a digital marketing agency that can optimize all aspects of your website.
Interested in learning more about how we can help you boost your search engine rankings? Contact us today. At Gulf Coast Web, we have over 25 years of experience in managing all types of digital design and marketing campaigns – even for companies outside of our immediate area. Our staff consists of highly-trained digital design advertising professionals who are both passionate about their jobs and excel at what they do. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.