While you may already have a search engine-optimized website, social media channels, and display or pay-per-click ads, that doesn’t mean you have maxed out on your digital advertising opportunities. With more than 1 billion people across the globe watching over 6 billion hours of YouTube videos each month, YouTube presents a huge opportunity for businesses to expand their advertising campaigns. Here are our top 5 reasons we think that you should consider adding YouTube Ads to your digital marketing campaigns.
YouTube Ads are Cost-Effective
If you are already running pay-per-click (PPC) ads, you know just how cost-effective they are. YouTube ads can be run as PPC ads, which means that they are also a lucrative opportunity for effective advertising. You are also able to choose exactly what amount you are willing to pay for each click, giving you a lot of control over your budget.
The ability to choose PPC isn’t the only reason that YouTube Ads are cost effective. Studies have repeatedly found that people cite YouTube ads as having influenced their purchasing behavior.
YouTube Ads can be Highly Targeted
Being able to ensure your ads only display to the most relevant audience is crucial for ROI. YouTube Ads give you the option to be very detailed when it comes to targeting. You can target by:
- Retargeting Previous Website Visitors
- Retargeting Previous Ad Viewers
- Similar Audiences
- Affinity Audiences
- In-Market Audiences
- Life Events
With this many options at your fingertips, you can target based on general user characteristics, or get extremely specific. Building an audience can take some trial and error, but once you have it down you can expect a high ROI for these ads.
Video Ads Help Your Audience Connect With Your Brand
Many studies have shown that video ads can be some of the most effective when it comes to brand affinity. People are more likely to not only engage with videos, but to also retain the information that they provide. YouTube also gives you the option to put a face to your brand name, or show just how your product works, which often helps customers make buying decisions.
YouTube Ads Have Measurable Metrics
It goes without saying that having measurable metrics for a digital campaign is the biggest concern that businesses have. After all, how can you tell whether or not a campaign is successful without performance data? YouTube ads have detailed analytics to show you impressions, clicks, and other valuable data about how your campaigns are doing.
YouTube Ads Provide Fast Results
With so many people using YouTube on a monthly or even daily basis, it is easy to see why YouTube Ads can provide fast results. This extensive user base means that you have an almost limitless audience to display your ads to, even if you are being extremely detailed with your targeting.
Interested in learning more about YouTube ads? Contact us today! Gulf Coast Web has 25 years of experience in managing all types of digital design and marketing campaigns – even for companies outside of our immediate area. Our staff consists of highly-trained digital design advertising professionals who are both passionate about their jobs and excel at what they do. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.