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For many business owners, building a website seems like a one-time investment that can run itself once it’s live. The fact is, however, that not only do websites require regular upkeep, just because you paid someone else to build your site doesn’t necessarily mean...
If you’re a small business that doesn’t have a regularly updated blog, chances are that you weren’t interested in dealing with the added trouble of keeping up with a blog. From writing to editing, to publishing on a regular basis, and even the extra expense of hiring...
It’s no secret to most businesses that we humans are visually-driven creatures. Everything from the clothes we wear to the car we drive can signal a lot about what we like and how we shop. Colors guide a lot more of our decisions than you may realize. Think about...
Any business owner should know that their website needs to engage visitors as soon as they land on the page. A boring site means that people are very likely to leave and find a competitor instead. And a high bounce rate doesn’t just mean that you are missing out on a...
One of the most intimidating steps for business owners when it comes to advertising on social media can be having to find their target audience. The good news is that the work will be well worth the investment, as targeting helps ensure that you are getting the...
We’ve all heard that old cliché that a picture is worth a thousand words. And while that might not be something to take literally, there is no denying the value of using clear and relevant images – especially when it comes to your business’ online presence. Images...
With so many different social media platforms to choose from, you’ve probably wondered at least a few times which is going to be the best to market your business. Despite the popularity of a few different platforms, not every one of them is going to be well-suited for...
One of the questions we get most often from our clients is how long it will take us to build their website. While we completely understand your excitement about having a new website live and generating leads, the answer is probably not one that you want to hear: it is...
If your business has an online presence, whether it be a website or social media pages, it’s likely that you have heard a lot about how important SEO, or search engine optimization, is. But unless you work in digital marketing, you might not realize that there are...
It’s no secret that a quality website is key to the success of a business these days – and that website templates dominate a large percentage of active sites today. Why? To put it simply, templates are easy to use, especially for people who aren’t web designers. But...
