With so many different social media platforms to choose from, you’ve probably wondered at least a few times which is going to be the best to market your business. Despite the popularity of a few different platforms, not every one of them is going to be well-suited for your market and target audience. For instance, despite the wide-spread popularity of Facebook, not every business will be able to find – and effectively speak to – their target audience.
Choosing the Best Social Media Platform for Your Business
When it comes to social media marketing, your best bet is to focus on the platform (or platforms) that is the best fit for your brand. This includes more than just whether or not your target audience uses it; you should also take into account how much engagement similar brands get, and if the platform’s best practices are a fit for your brand voice.
For example, if your target audience is millennial women, you should focus on Instagram. But if you’re targeting Gen X men, you’re more likely to find success on Facebook.
To help you decide which platform(s) to use, ask yourself these questions:
- Am I a B2B or B2C company?
- Who is my ideal customer or target market?
- What’s my ultimate goal for social media marketing? (Drive leads, connect to your audience, build brand awareness, etc.)
Social Media Platforms for Businesses and What They do Best
Facebook – Build reviews, engage your audience, customer service, advertising
Twitter – Build industry authority, real-time updates
LinkedIn – Reach B2B customers and scout new talent
YouTube – How to’s, tutorials, demonstrations
Instagram – Brand building
Pinterest – Sharing products
Snapchat – Real-time updates, sharing events
How Can You Tell if Your Social Media Marketing is Working?
Are you wondering how you can tell if the time and money you put into social media marketing is working? It’s simple: monitor your results.
The most popular social media platforms are going to have at least basic statistics to show you. These should track your followers, your engagement rate, and ROI for any paid advertising you are running. Tracking these metrics is key to knowing for sure whether or not your social media marketing is working, or if you need to consider shifting gears to using a different platform.
Want Expert Advice on Social Media Marketing? Contact GCW
We hope that this blog has helped you to learn more about the top social media platforms for marketing your business. If you’re interested in learning more about social media marketing and how it can boost your business, we are here to help! With over 25 years of experience in managing all types of digital design. Our staff consists of highly-trained web design and digital marketing professionals who are both passionate about their jobs and excel at what they do. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.