The Three Types of SEO and Why You Need Them

Sep 28, 2021 | Marketing

If your business has an online presence, whether it be a website or social media pages, it’s likely that you have heard a lot about how important SEO, or search engine optimization, is. But unless you work in digital marketing, you might not realize that there are actually three different types of SEO – all of which are important to building a well-rounded SEO strategy.

What are the Types of SEO?

On-Page SEO

On-page SEO is the content on your website.

Having search engine-optimized content on your website helps search engines understand what your website is about so that it can be indexed to show up in relevant search results. But this is more than simply writing some info about you business and what you do: this content needs to be properly formatted with the right keywords at the right density. In all, on-page SEO entails:

This type of SEO includes:

  • Keyword research to find the best keywords to target
  • Created and publish high-quality content focused on target keywords
  • Use the target keywords in the right places, including in meta tags

Technical SEO

Technical SEO is the non-content elements of your website.

This means that technical SEO helps improve how easily search engines can crawl your site in order to understand what it is about, boosts user experience, and helps set your website apart as a high-quality authority in your industry. Technical seo includes:

  • Site speed
  • Mobile-friendliness
  • Indexing
  • Crawlability
  • Site architecture
  • Structured data
  • Security

Off-Site SEO

Off-page SEO helps strengthen the influence of more reputable, better-established websites on your website.

You can think of off-page SEO as a series of strategies aimed at building your site’s reputation as an authority in your industry – which has a huge impact on how high you rank in search results. 

Most off-site SEO is done in the form of getting your site pages backlinked on other, higher-quality sites. When you are able to build enough of these links, search engines see this as a sign that your site is also high-quality, and thus deserves higher rankings in search results. 

So, Why Should You Care About SEO?

✓ Adds Long-Term Financial Value to Your Website

✓ Helps create brand identity

✓ Leads to better search engine positioning

✓ Results in fast and measurable ROI

✓ Helps you gain a competitive advantage

Does Your Business Need SEO Services?

When it comes to designing the best possible SEO campaigns, it’s best to trust the professionals. At Gulf Coast Web, we have over 25 years of experience in managing all types of digital design and marketing campaigns, including SEO tactics. Our staff consists of highly-trained web design and digital marketing professionals who are both passionate about their jobs and excel at what they do. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.