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How to do Market Research
Learn how to do market research to best define your target audience. The advent of the digital age has given consumers far greater power than they used to have. With just a few clicks or finger taps, consumers are able to research companies to compare products and...
How to Improve Your Local Search Rankings With Reviews
Users rely heavily on online reviews in order to make their purchasing decisions, and they’re also a key part of SEO. Learn more about how to get (and respond to) reviews. If you’re looking for a particular product or service, chances are that you’re going to spend at...
Why You Need Customer Reviews – and How to Get Them
Customer reviews not only give a business the chance to improve their product or services, they also help to drive organic traffic and conversions. In our very technology-centric world, it may at times seem that human contact holds less value than it once did....
How To Convert Website Visitors Into Customers
Learn 5 ways your business can increase loyalty and conversions. When it comes to seeing results from your website, getting visitors is only half of the battle; the other half is turning them into conversions. Being able to make them engaged, pique their interest, and...
Boost Customer Retention for Better Profits
Learn tactics to help you boost trust to improve customer retention. While building customer acquisition campaigns is an important part of making your business successful, there comes a point when finding new customers simply isn’t enough to drive sales. Once you’ve...
How to Improve Your Customer Acquisition Strategy
Every business needs new customers in order to be successful, which is why they need to have a customer acquisition strategy in place. This strategy should act as a roadmap for your business to follow in order to generate interest in people who are otherwise unaware...
Your Guide to Customer Acquisition
With ever-increasing competition due to our new digital landscape, customer acquisition costs have increased over 60% in the last 6 years. This has left many businesses struggling to figure out how to effectively drive acquisition without draining their marketing...
Cross-Posting On Social: Should You Do It?
It seems that every year brings an additional social media platform that soon becomes the hot new thing. And while you may be eager to get your business on each as they gain traction, it can be difficult to manage to create unique content for each platform you’re...
How to Create an Effective Marketing Plan
Last month, we touched on just how important it is to have a marketing plan that is updated yearly. Not only does this help your staff to know exactly where marketing efforts are being concentrated for the year, and how much of the overall budget each tactic is...
9 Elements Every Effective Marketing Plan Should Have
Building a yearly marketing plan is key to creating successful campaigns and maximizing growth. Are you taking a good look at your business’ marketing plan every year? If you aren’t, you’re missing out on a valuable way to maximize your growth and success. Why?...
