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What is Social Media Marketing?
With multiple social media sites demanding attention from billions of users 24/7, it’s easy to see why utilizing social media marketing can be a powerful marketing tactic. Social media can do a lot more than just get people to buy your products or services – it also...
What Are Display Ads?
When it comes to digital marketing, display advertising is not only one of the most popular, but also one of the most effective. Display ads can come in many different forms, and can include text, an image, a video, a button, and even audio. They also have the ability...
How Website Design & SEO Work Together
When it comes to website design, looks aren’t the only thing that matters. No matter how attractive your website is, it isn’t going to help you perform well on SERPs if it isn’t SEO-optimized. Both website design and SEO are critical in getting your website on the...
The Advantages of Mobile-First and How it Affects Your Business
Focusing on a mobile-first website isn’t an option these days: it’s a necessity. If you’re a business owner with an online presence, it shouldn’t come as a surprise to you that over half of all online traffic is now coming from smartphones. This isn’t just a boon for...
4 Tips to Overcome Increased Marketing Costs
It is certainly no secret that inflation is at an all-time high, increasing the cost of everything from fuel to food to everyday necessities. But business owners are also becoming increasingly aware of the fact that inflation isn’t just affecting our daily goods: it’s...
How to Use Social Media for Business
If your business isn’t already using social media, chances are you’re missing out on a simple and effective way to expand your audience. Social media is both highly personal and cost effective, giving you a way to solidify your brand, bond with customers, improve...
How to do Market Research
Learn how to do market research to best define your target audience. The advent of the digital age has given consumers far greater power than they used to have. With just a few clicks or finger taps, consumers are able to research companies to compare products and...
How to Improve Your Local Search Rankings With Reviews
Users rely heavily on online reviews in order to make their purchasing decisions, and they’re also a key part of SEO. Learn more about how to get (and respond to) reviews. If you’re looking for a particular product or service, chances are that you’re going to spend at...
Why You Need Customer Reviews – and How to Get Them
Customer reviews not only give a business the chance to improve their product or services, they also help to drive organic traffic and conversions. In our very technology-centric world, it may at times seem that human contact holds less value than it once did....
How To Convert Website Visitors Into Customers
Learn 5 ways your business can increase loyalty and conversions. When it comes to seeing results from your website, getting visitors is only half of the battle; the other half is turning them into conversions. Being able to make them engaged, pique their interest, and...
