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Customer reviews not only give a business the chance to improve their product or services, they also help to drive organic traffic and conversions. In our very technology-centric world, it may at times seem that human contact holds less value than it once did....
Learn 5 ways your business can increase loyalty and conversions. When it comes to seeing results from your website, getting visitors is only half of the battle; the other half is turning them into conversions. Being able to make them engaged, pique their interest, and...
Learn tactics to help you boost trust to improve customer retention. While building customer acquisition campaigns is an important part of making your business successful, there comes a point when finding new customers simply isn’t enough to drive sales. Once you’ve...
Every business needs new customers in order to be successful, which is why they need to have a customer acquisition strategy in place. This strategy should act as a roadmap for your business to follow in order to generate interest in people who are otherwise unaware...
With ever-increasing competition due to our new digital landscape, customer acquisition costs have increased over 60% in the last 6 years. This has left many businesses struggling to figure out how to effectively drive acquisition without draining their marketing...
It seems that every year brings an additional social media platform that soon becomes the hot new thing. And while you may be eager to get your business on each as they gain traction, it can be difficult to manage to create unique content for each platform you’re...
Last month, we touched on just how important it is to have a marketing plan that is updated yearly. Not only does this help your staff to know exactly where marketing efforts are being concentrated for the year, and how much of the overall budget each tactic is...
Building a yearly marketing plan is key to creating successful campaigns and maximizing growth. Are you taking a good look at your business’ marketing plan every year? If you aren’t, you’re missing out on a valuable way to maximize your growth and success. Why?...
Are you experiencing high rates of lost leads, and looking for ways to increase your conversion rates? Look no further than your conversion funnel. Last month, we discussed exactly what a conversion funnel is to help familiarize you with the terms this marketing...
Whether your website has been established for many years or is brand-new, driving traffic should be a big part of your digital marketing tactics. But continuing these tactics even after your website goes live can often fall to the wayside in favor of other, seemingly...
