Learn 5 ways your business can increase loyalty and conversions.
When it comes to seeing results from your website, getting visitors is only half of the battle; the other half is turning them into conversions. Being able to make them engaged, pique their interest, and get them to learn more about who you are and what you offer is key to turning visitors into customers.
Whether you are operating as an ecommerce, or are a service-based business, there are a few different things you can do to help boost conversion rates. Here are our top 5 tips on how to improve your website to increase loyalty and conversion rates.
Keep the Navigation Simple
Every visitor to your website should be able to find the information they are looking for quickly and easily. If they can’t, they’re likely to get frustrated or bored and move on to another site to meet their needs instead.
Your website navigation should be designed in a way that is clear and easy to figure out. Not sure how yours stacks up? Take a look at how your biggest competitors have structured their site for inspiration. Note things that you think they are doing well, and things that you think could be improved. In addition, your website designer should have suggestions on how your navigation should be formatted based on the number and type of pages your site will have.
Make Your Site Visually Appealing
No matter what industry you are in, the fact remains that people are very visually-driven. Your site should be attractive, and match with your brand style and logo. Avoid clashing colors, strange fonts, and other things that are jarring on the eyes. Remember that pictures are a great way to tell your story and demonstrate your products or services, and that all pictures should be crisp and clear no matter what device a visitor is using.
Every page on your website should have a clear, engaging CTA. A CTA encourages a visitor to convert, making it easier for them to make their purchasing decision. While it may seem like overkill to have one on every page, it does in fact help boost conversion rates, and not every CTA has to be the same. One page could encourage visitors to sign up for a newsletter, while another helps them contact your business for more information.
Take Advantage of Every Opportunity
Not every visitor will convert the first time that they visit your website. Many customers require reminders to keep your business name in their mind until they are ready to make a purchase. There are several tools that you can you in order to try and get these visitors to convert:
- Abandoned Cart Emails: If your site is an ecommerce, you can utilize a system that sends reminder emails to users who abandon their cart before completing their purchase.
- Retargeting Ads: Facebook, Google, and Instagram can be utilized to display ads to people who have previously visited your website. Retargeting ads are a great way to keep your business name in a customer’s mind.
- Reviews and Recommendations: After a visitor has converted, they can still present a valuable opportunity for your business. Send follow-up emails to ensure they had a great experience, and ask them to post a review or send a recommendation you can post on your website or social pages.
Make Communication Easy
Today’s customers are increasingly more focused on doing business with companies that put effort into making things easy for them. Your site should have your contact information listed at the bottom of every page, ideally in the footer, and should also have a “Contact Us” page that has your information available. The easier you make it for a customer to contact you, the more likely it is they will reach out with questions they may have, and turn into a conversion.
Focus on Customer Experience to Boost Conversions
At the end of the day, what matters most about your website is its user-friendliness. People expect websites to be easy to navigate, and to provide clear and reliable information about a business’s products and services. By focusing on user experience, and incorporating the tips we listed above, you can boost your conversion rate and increase customer loyalty.
If you’re looking for help improving user experience on your website, we are here to help. Gulf Coast Web has decades of experience in managing digital marketing and social media for business across all industries. Our staff consists of highly-trained web design and digital marketing professionals who are both passionate about their jobs and excel at what they do. And unlike many other design agencies, we have a content writer with over 10 years of experience on-staff to handle everything from website copy to blogs to social media posts. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.