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Why should businesses take advantage of social media? It should be a no-brainer when you take into account that there are over 4.2 billion active social users across the world today. If you’re not using social media as a part of your digital marketing strategy, you’re...
It’s safe to say that we’re all a bit tired of hearing about inflation, inflation, inflation. But while most people are thinking about the increased costs of things like gas and groceries, business owners are likely experiencing the effects of inflation in a totally...
With multiple social media sites demanding attention from billions of users 24/7, it’s easy to see why utilizing social media marketing can be a powerful marketing tactic. Social media can do a lot more than just get people to buy your products or services – it also...
When it comes to digital marketing, display advertising is not only one of the most popular, but also one of the most effective. Display ads can come in many different forms, and can include text, an image, a video, a button, and even audio. They also have the ability...
When it comes to website design, looks aren’t the only thing that matters. No matter how attractive your website is, it isn’t going to help you perform well on SERPs if it isn’t SEO-optimized. Both website design and SEO are critical in getting your website on the...
Focusing on a mobile-first website isn’t an option these days: it’s a necessity. If you’re a business owner with an online presence, it shouldn’t come as a surprise to you that over half of all online traffic is now coming from smartphones. This isn’t just a boon for...
It is certainly no secret that inflation is at an all-time high, increasing the cost of everything from fuel to food to everyday necessities. But business owners are also becoming increasingly aware of the fact that inflation isn’t just affecting our daily goods: it’s...
If your business isn’t already using social media, chances are you’re missing out on a simple and effective way to expand your audience. Social media is both highly personal and cost effective, giving you a way to solidify your brand, bond with customers, improve...
Learn how to do market research to best define your target audience. The advent of the digital age has given consumers far greater power than they used to have. With just a few clicks or finger taps, consumers are able to research companies to compare products and...
Users rely heavily on online reviews in order to make their purchasing decisions, and they’re also a key part of SEO. Learn more about how to get (and respond to) reviews. If you’re looking for a particular product or service, chances are that you’re going to spend at...
