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When it comes to investing money into digital marketing tactics, many business owners focus more on PPC and other paid campaigns than they do on SEO. While paid campaigns can generate a great ROI, ignoring optimizing for organic search results means leaving a lot of...
Customers both new and old are the lifeblood of every business. After all, you couldn’t possibly stay afloat without people who are willing to purchase your products or services. Having an attractive and up-to-date website is vital to keeping leads and existing...
In order to keep up with modern demands for easy access to information, most businesses communicate with their customers across multiple channels. From social media accounts to email blasts, there are many different options available to keep your audience engaged and...
By now, you as a business owner should know just how important it is to have a website. Yet many still believe that any old website is good enough, and opt to use DIY or cheap design services to put up a one or two page site. While you may be tempted to use (or have...
For many business owners, building a website is considered a one-time expense that they can forget about as soon as it’s done. Unfortunately, however, having this mindset only sets you up for an underperforming website. The online landscape has changed tremendously...
You may be surprised to learn that social media has had a significant impact on web design in the last few years. Before social media, users relied solely on how a business chose to format their website, and the information that they opted to include, in order to make...
While it may not be the most exciting thing you do during the last few weeks of the year, it is important to do some fine-tuning your social media marketing strategy. With the amount of competition, platforms, and published content on social media today, you need to...
While each website designer may have some preferences about how they plan a new build, one thing that they all have is a checklist to keep them on track. This checklist should include not only basic steps like securing a domain name, but it should also ensure that...
For businesses looking to add social media advertising to their digital marketing campaigns, the first step is often choosing which platform(s) to run ads on. Next, you’ll need to decide how you are going to manage your campaigns. There are three options when it comes...
A little more than a decade ago, a business who wasn’t utilizing traditional advertising was putting themselves at a huge disadvantage. But with options ranging from mailers to radio and televisions ads, businesses were certainly not lacking options on where to put...
