What is Targeted Display Advertising?

Sep 9, 2021 | Marketing

Within the last ten years, display advertising has grown from a niche market to an extremely recognizable way for businesses to reach their audience. With over 86 percent of customers conducting research online before they make a purchasing decision, targeted display ads have only increased in relevance and effectiveness.

Targeting display ads allow businesses to get ads in front of their ideal audience while they are online. Most often displayed in the form of banner ads, targeted display works to increase brand awareness, improve website traffic, and generate conversions. The biggest advantage of these ads is that they aren’t limited to just one website, such as Google. Instead, they are displayed on different sites across the web, which means that they work to reach customers on the sites that they are most likely to frequent.

What are the Types of Targeted Display Ads?

Much like any other type of digital advertising, there are a few different types of targeted display ads available for businesses to choose from. Each type has its own advantages and disadvantages, which gives you different options in order to get the best ROI. The three types of targeted display ads include:

  • Traditional Display Ads

These ads can be displayed in mobile or desktop sizes, which means they can be served on a variety of devices. They can also be animated, which gives you the option to create more eye-catching ads.

  • Native Ads

These ads are made to look like they are organic content by being strategically placed on a website.

  • Social Ads

Social ads can appear as native ads, and usually help generate traffic or conversions by including a specific call to action. They can also be highly targeted to users based on their location, demographics, search history, behavior, and more.

Targeted Display Tactics That Bring Results  

Like we discussed, targeted display advertising is a B2C marketing strategy that displays relevant banner ads to a potential customer by following the user where they are. Most display campaigns are designed to target or retarget specific audience groups based on location, demographic, and search behavior. 

Placing your ads in front of the audience you are targeting happens through a variety or more frequently, a combination of the following tactics: 

  • Geo-Fencing

Target potential customers within a certain range from your location, or that live in a specific area for up to 30 days.

  • Site Retargeting

Serve follow-up ads to people who have visited your website without completing a conversion, increasing the likelihood that they will return to your site.

  • Keyword Search Retargeting 

Using keyword searches to target users means that you are able to serve ads to individuals who have actively searched for keywords that are relevant to your business, increasing the likelihood of conversion. 

  • Category Retargeting 

Use Google’s immense partner network to display your ads on sites that are most relevant to your audience.

  • CRM Retargeting 

Serve your offline customer base ads using data from your CRM to enhance your audience list. 

Are Targeted Display Ads Right for Your Business?

One of the most appealing things about targeted display ads is the fact that any business, no matter what their industry or size, can utilize them. Even a modest advertising budget can have a great ROI with the right targeted ads. If you aren’t sure where to start, or don’t have the time or expertise to tackle it yourself, Gulf Coast Web is here to help.

At Gulf Coast Web, we have over 25 years of experience in managing all types of digital design and marketing campaigns – even for companies outside of our immediate area. Our staff consists of highly-trained digital design advertising professionals who are both passionate about their jobs and excel at what they do. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.