We all know that you can’t go anywhere on the internet these days without seeing display ads. And while we may be guilty of tuning some of them out, we’re all also guilty of clicking on ones that appealed to us. Display ads provide businesses with a powerful opportunity to get their brand in front of potential customers – but what is it about display ads that makes them so effective? Here are the seven display advertising advantages that we think make them a must for all businesses, both large and small.
Display Ads Are Visually Appealing
It’s no secret that, the more eye-catching the ad, the more likely a person is to remember the business or product. That’s why television commercials have been a powerhouse for advertising for nearly 70 years. With display ads, businesses have the opportunity to show visual ads at a fraction of the budget of TV ads. You can utilize graphics, videos, GIFs, audio, and company branding to personalize your ads and attract people’s attention.
Display Ads Raise Brand Awareness & Visibility
It goes without saying that you can’t gain a new customer without them first becoming aware of your brand. Studies have shown that the average consumer must see a brand 10 times before they think about shopping with them – up from 7 times just a few years ago. This is most certainly due to the increased number of businesses using display advertising as a part of their digital campaigns; but that doesn’t mean it is pointless for you to get into the game.
No matter if you’ve run display ads before or not, it still allows you to get your brand in front of customers. While it may take an average of 10 views to get a person to do business with you, each of those views has a very low overall cost – often just pennies in your overall budget.
Display Ads Offer Robust Targeting Options
Running any sort of digital campaign without targeting is unlikely to get you many leads or conversions. The targeting options range between campaign types, but display ads rank at the top for customization. You can choose what sites you ads display on and what geographic area they show up in, as well as demographic information about the users they appear to. This helps to maximize your budget by only showing your ads to the most relevant audience, helping to reduce or eliminate unwanted views and clicks.
You Can Retarget Interested Consumers
It can be very frustrating to see the number of users that leave your site without completing a conversion. But with display ad retargeting options, you can follow up with these users by showing them ads for the products or services they viewed. This keeps your brand in their mind, and can help get them back onto your site to convert in the future. You can even show them special deals or discounts as an extra way to entice them.
Reach Consumers on the go With Geofencing
Geofencing allows you to set up a virtual perimeter around a specific area, like you or even your competitor’s location, and display ads to people in this area. This can help increase brand exposure to people who may not know about you, but are in your area. It can also help by targeting people when they are out and about, and thus more likely to come by.
Display Ads Work Well With Other Marketing Strategies
Diversification is often the best tactic when it comes to digital marketing. Each tactic has its own strengths and weaknesses, which means that utilizing just one is unlikely to get you the results you want. Display ads, SEO, PPC, and social ads all offer different ways to appeal to users. When at least two or three are used in tandem, they work to increase brand recognition, appeal to customers when they are searching for products or services similar to yours, build your authority in the industry, and drive traffic to your website.
Display Ads are Easily Tracked to Measure Effectiveness
No matter what industry you are in, or what advertising tactics you are using, tracking and measuring the effectiveness of your campaigns is absolutely essential. Without this data, you will not be able to see what is working, and what is just wasting your money. Display ads offer very robust data in terms that are quantifiable, so that you can decide what placements, visuals, etc. are working for you. You will also be able to make changes and compare them to the original campaign, or run multiple ads with minor variations, called A/B testing. This helps you to get a better understanding of what works for your target audience, making your campaigns even more effective in the future.
We hope we’ve helped you to see how display ads can help your business to be competitive in digital marketing. If you’d like to learn more about the advantages of display advertising, we are here to help. Gulf Coast Web has 25 years of experience in managing all types of digital design and marketing campaigns – even for companies outside of our immediate area. Our staff consists of highly-trained digital design advertising professionals who are both passionate about their jobs and excel at what they do. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.