If your business isn’t already using social media, chances are you’re missing out on a simple and effective way to expand your audience. Social media is both highly personal and cost effective, giving you a way to solidify your brand, bond with customers, improve customer service, and more. Curious about the best ways to leverage the power of social media for your business? Here’s our top 4 benefits to a business social media presence.
Marketing
One of the most popular (and most lucrative) reasons to use social media for business is marketing. Social media gives you the option to pursue both paid and organic marketing efforts, both of which have some of the highest ROI in the game. With as much time as people spend on social media these days, you’re able to reach them where they spend time, increasing your ability to generate new leads and conversions. So how can you make social media marketing work for your business? Follow these steps.
- Create a plan.
Don’t just dive into social media – create a plan that you and your employees can follow. How often are you going to post? Who is handling creation and execution? Are you going to utilize paid opportunities? Take the time to outline the particulars so that you have clear goals and steps to follow.
- Post consistently.
Whether you’re posting a few times a week or several times a day, the key to success is ensuring that you’re posting on a regular schedule.
- Develop a clear brand voice.
The voice your posts are crafted in should match your overall branding. Law office? Friendly but authoritative. Clothing store? Go for fun and relevant.
- Have fun with it.
One of the most common mistakes we see on business social pages is a heavy focus on sales-oriented posts. If you do this, it’s more likely that people will tune you out or unfollow you entirely. You need to mix in value-adding posts, like informative blogs, tips and tricks, contests, giveaways, and the like.
- Know your audience.
You should leverage your existing customer base to build a profile for your ideal audience. This information helps you to decide who you’re talking to, which can help to craft your brand voice, the type of content your share, and more.
Customer service
A large majority of social media users communicate through their favorite platforms, so you should expect to see conversations from people with customer-service related questions. While you may not have the time to answer every question immediately, you should make an effort to answer all inquiries within 24 hours at the most. Making the effort to be prompt shows users that you care about their questions and concerns.
Sales
Selling on social media doesn’t mean making a bunch of posts about your products or services. Instead, it means balancing an appropriate number of these posts with other avenues. Many platforms, including Facebook, Instagram, and Snapchat, offer paid advertising options for businesses. Another option is connecting with an influencer that can act as a brand ambassador for your business, exposing your products or services to their audience.
Recruiting and hiring
Having trouble finding quality candidates for open positions through your usual channels? Try social media instead. Both organic posting and paid ads can be of great help in finding potential employees, exposing your ‘help wanted’ ad to a broader pool of candidates.
Want Expert Advice on Social Media Marketing? Contact GCW
We hope that this blog has helped you to learn more about the top social media platforms for marketing your business. If you’re interested in learning more about social media marketing and how it can boost your business, we are here to help! With over 25 years of experience in managing all types of digital design. Our staff consists of highly-trained web design and digital marketing professionals who are both passionate about their jobs and excel at what they do. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.