Building the Best Social Media Ad Campaigns

Apr 16, 2021 | Social Media

When it comes to building the best social media ad campaigns, there are many different tactics that businesses use with great success. But if you are just getting started in social media ads, you might be wondering how your business can get its voice heard among so many competitors. And with multiple social media platforms to choose from, and varying advertising options within each platform, trying to come up with an effective campaign can seem daunting. That’s why we’ve put together five different strategy examples to help inspire your social media ad campaigns.

Don’t be Afraid to Utilize Humor

It’s no secret that we all like a good laugh, and brands that utilize some humor tend to have larger audiences than their competitors. Developing a unique “brand humor” gives your business personality, making users more likely to engage with your posts and follow your account. This is especially true on Twitter, where character restrictions make it more difficult to create engaging content. Research supports the use of humor: the Sprout Social Index has found that 67% of consumers say they are most willing to like entertaining social media content, and 55% say that they are most likely to share content that is entertaining. Take advantage of trending memes and hashtags in a way that combines humor and your products or services, and see how much you can boost your shares and likes.

Take Advantage of User-Generated Content

What is user-generated content, you may ask? It is photos, videos, and posts that your customers make about your brand. While not all businesses have this type of content available to them, those that do benefit greatly from sharing this content on their own channels. It helps you to engage with your customers, and at the same time make them feel like your brand cares about their thoughts, opinions, and experiences with your products. It also helps you by cutting back on how many unique visuals you have to design, and helps you broaden your audience by making your brand more visible to your customer’s audiences.

Don’t Limit Yourself to One Platform

While the idea of having to create content for multiple platforms may seem overwhelming, the best social media ad campaigns are ones that aren’t limited to one channel. Not every user is active on the same platform, so utilizing more than one serves to get your brand in front of a larger audience. It can be as easy as using the same visual across all channels and simply tweaking the text to suit. For Facebook and Instagram, posts can be longer and more conversational. For Twitter, posts need to be short and snappy.

Focus on Creating Quality Visuals

No matter what social media platform you are posting on, your visual is extremely important. You can have the most well-written posts in the industry, but if your visual isn’t appealing to your audience, you aren’t going to see much engagement or sales increase. The best social media ad campaign visuals are always crisp, clear, and eye-catching. This will help catch your audience’s attention as they are scrolling through their feed, and make it much more likely that they will actually read what you have to say.

Utilize Instagram’s Shopping Feature

If your business sells tangible products, Instagram shopping can make it even easier for customers to make a purchase. First, make sure that your Facebook and Instagram business accounts are connected. Then, anytime you post a picture of one of your products, you can tag them. This will create a link that takes users straight to the product page on your website. Instagram is working on building an in-app purchasing option, which would make it possible for customers to buy your products without having to leave Instagram. Either way, Instagram shopping presents a very valuable way for businesses to increase sales by making it easier for customers to find your products.

If you’re in the Gulf Coast area and are looking for help designing the best social media ad campaign for your business, Gulf Coast Web is here to help! Gulf Coast Web has 25 years of experience in managing all types of digital marketing campaigns – even for companies outside of our immediate area. Our staff consists of highly-trained digital advertising professionals who are both passionate about their jobs and excel at what they do. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business through social media ad campaigns!