If you’re a business with a small in-house social media team – or are even instead relying on team members to multitask – chances are that you have hit a few roadblocks when it comes to thinking up fresh new campaigns. No matter what size social media team you have, you can help alleviate some of this indecision with an outside expert that can boost your ROI and generate word-of-mouth advertising. And we aren’t talking about hiring a much larger social media team – we’re talking about hiring an influencer.
Why Utilize an Influencer?
Just a few short years ago, the idea of an everyday person building an audience of thousands or even millions of followers was laughable. But today, there are countless such people with audiences of all sizes across every demographic. These people, called influencers or content creators, have enormous sway over their audiences, who are extremely engaged in consuming their content for everything from entertainment to product advice.
If you are wary of hiring an influencer, listen to these statistics: 89 percent of businesses say that their ROI from influencer marketing was comparable or better to their other digital marketing channels. Influencer marketing delivers 11 times higher ROI on average than paid media ads like AdWords.
Influencers = Masters of Content
The biggest advantage to hiring an influencer is that they take away the time and effort your team has to dedicate to creatives and content. Their entire job is content creation, which means that they are experts at designing content that resonates with their audience, whether that be a single post or an entire campaign.
Influencer posts will be able to produce totally unique content for your brand, with a fresh perspective on what makes your product or service different and worth investing in. Because their audiences already trust their advice, influencers have a huge impact on purchasing behaviors. In fact, a recent study found that 50% of consumers reported making a purchase based on the opinion of someone they follow on social media. Once your hired influencer has posted about your brand, you can then share their content on your own social pages, increasing the number of people who see what the influencer has to say about your brand.
Can my Small Business Hire an Influencer?
Influencers provide a unique opportunity for businesses. Consumers are more likely to try a product or service after seeing or hearing a good review from another person on social media. This holds true even for “nano” (1k to 10k followers) or “micro” (10k to 50k followers) influencers. The bonus for these smaller-scale influencers? While you may get less views, they also charge much lower rates than more established or more popular influencers. This means that, no matter what your business size, hiring an influencer can be well within reach for your budget.
The best part about hiring an influencer is that it requires minimal effort on your end while injecting a new, updated level of creativity to your social media campaigns. If you are looking for advice on any type of digital marketing, from hiring an influencer to running other types of digital marketing campaigns, Gulf Coast Web is here to help. At Gulf Coast Web, we have over 25 years of experience in managing all types of digital design and marketing campaigns – even for companies outside of our immediate area. Our staff consists of highly-trained digital design advertising professionals who are both passionate about their jobs and excel at what they do. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.