We know you’ve probably heard this a hundred times before, but having a website has become one of the most important aspects of running a successful business today.
There are a lot of different considerations that go into building a website, which leaves many people unsure of where to start, what kind of work needs to be done, and in what order it should be done. That’s where we come in; we can help walk you through the entire website building process, from the idea stage to the day it goes live, and even provide support and maintenance after the fact, all with our in-house design team.
Before we can get to the building phase, we need to know some very important information about your company, and what you’re trying to achieve. Here are the top 5 things that we like to focus on with each of our clients to begin the website building process.
Who is Your Target Audience?
The most important thing when it comes to building a successful website is understanding who your target audience is. A clear and defined audience means that you don’t just know who you are speaking to, but also what their habits are and what appeals to them. This helps us to design a framework that helps to guide every part of the website design process.
What Action do You Want Your Visitors to Take?
Once you’ve defined who your audience is, next you need to decide what action you want them to take once they are on your website. Do you want them to learn more about your products and services? Then you should focus on easy navigation and clear, readable text that’s easy for visitors to understand. Do you want them to make a purchase? Make sure you are using high-quality and engaging images that have short but relevant product descriptions.
What Makes Your Business Unique?
As the business owner, you are going to be the one person who should know what makes your business unique from your competitors. Our job when designing your website is conveying this uniqueness to visitors so that they understand what sets you apart. This can be additional services, different or better-quality products or materials, and more. A quality website should be both appealing to the eye and show visitors why it is that they should be doing business with you.
How Many Pages Does Your Site Need to Have?
One of the first steps in the website design process is creating something called a site map, which outlines and organizes all of the pages on your site. To be able to build a site map, we need to know how many pages your site needs, as well as what each will be focusing on. This helps us to decide how the pages should be organized within the website structure for maximum user friendliness.
Future Goals and Ideas
Designing for now isn’t enough in today’s ever-evolving digital world. It is important to set future goals beyond just sales, and also consider how your website may need to change to stay relevant and up-to-date. You should also consider having a company on-hand to continue providing SEO services, so that your website’s rankings on organic search results will continue to increase over time.Is your website failing to drive the traffic that you’d like to see? Contact us today! Our team can assess your website’s strengths and weaknesses, and help design a plan to boost your traffic and SERP rankings. At Gulf Coast Web, we have over 25 years of experience in managing all types of digital design and marketing campaigns – even for companies outside of our immediate area. Our staff consists of highly-trained digital design advertising professionals who are both passionate about their jobs and excel at what they do. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.