Online marketing is the most effective – and cost conscious – way to reach potential leads and earn valuable conversions for your business. But as with any business expense, your digital marketing campaigns should be carefully planned before it is executed. Here are our top five tips to help you get your digital marketing plan going and on the right track.
Personalize Your Campaigns
If you want leads to remember your business name, you need to personalize your campaigns. This helps get people interested in your business, and make your name stick in their head. It also makes them feel like your company values their business by making campaigns answer their concerns and needs.
Personalization may seem like a time-consuming task, but it will benefit both you and your leads. Tailored content drives consumer engagement with more purchasing intent. And it can be as simple as making sure emails have the recipient’s first name in them, or targeting content to suit the lead’s interests.
Utilize Automation When You Can
Digital marketing involves a lot of tasks, both big and small, that your team will have to handle to keep everything running smoothly. Automation can be a great asset in helping your team avoid getting overwhelmed, and allow them to focus on more important parts of the project.
There are many easy tasks that can be automated. From sending emails to welcome new subscribers or prod customers who abandoned a cart. Some social media channels now offer scheduling options which free your team from having to spend time each day writing posts. You can even take this a step further by paying for a service that allows you to schedule posts across all social media platforms.
Keep Your Website Updated
Your website is the heart of your business’s online presence, and your digital campaigns should always drive people back to your site to contact you, learn more about your products or services, or make a purchase. But sending your leads to an outdated or awkward website can be hugely detrimental to your overall success.
When people come to your site, they expect it to be visually appealing, easy to navigate, and have a fast loading speed. If your site falls short in any of these areas, people are likely to leave and find a competitor instead. Make sure to invest in keeping your website updated so that leads will be interested in learning more or making a purchase.
Another important part of updating your website should be making it responsive. Responsive designs ensure that your site will load across all devices; with over 50% of website traffic coming from phones or tablets these days, responsiveness is absolutely necessary.
Create Videos
It’s no secret that videos present businesses with some of the highest ROIs and engagement rates. That’s because people enjoy watching videos because it is an easily digestible way to get information. And with the huge growth of YouTube, videos are more relevant than ever.
You can add videos to your social pages, website, ad campaigns, newsletters, and more. They are a great way to get your audience engaged and interested in your content and products. Videos also help increase the amount of time people spend on your site, increasing your quality ranking with Google and helping to boost your rankings in organic SERPs.
Take Advantage of Remarketing
One of the most frustrating things about having an online presence as a business is all of the people that come to your site and leave without converting. But these people still present an important opportunity for advertising. Thanks to remarketing options, you can target these people with ads relevant to the product or service they previously looked at. This means that, when they are ready to make a purchase, they are more likely to come back and convert because you’ve managed to keep your business name in their minds. Remarketing is a great way to build interest and make shoppers come back and make a purchase.
Interested in learning more about how we can help you design affordable and effective digital marketing campaigns? Contact us today! At Gulf Coast Web, we have over 25 years of experience in managing all types of digital design and marketing campaigns – even for companies outside of our immediate area. Our staff consists of highly-trained digital design advertising professionals who are both passionate about their jobs and excel at what they do. Contact us today to book a consultation with our team. We look forward to outlining exactly how we can help you grow your business with our digital media agency services.